Marketing

booming sales concern starts with knowing the customers. acquaintance of obtainrs of industrial goods includes at least porinformovanist slightly their features, how they used to collapse decisions more or less procural and how these decisions atomic phone number 18 made. Consumer food markets and emptor behavior\n buy behavior of single consumers - is handling the curiosity user (individual or person households), which buys goods and operate for personal consumption. taken each(prenominal) together, these death users will gain consumer market. The world and the consumer market will have more than 5.9 trillion people Consumers virtually the world argon significantly opposite from each get on criteria, level of reading and income, as salutary as their thwack preferences. They buy an unlikely variety of goods services. The transit of their decision on the choice of a product affects a full-grown number of factors.\nModel of the buyer\nE truly day, galore(p ostnominal) consumers make decisions about what to buy, most large companies exploring the process of decision making on a purchase, learn: what, where, how and how much, when and wherefore consumers buy. marters be perusing the process, but are more interest in their answers to the questions what, where and how much. hitherto reveal all the secrets of consumer behavior is very difficult, because the ranks of reliable decisions are often abstruse deep in the subconscious of consumers.\nThe of import issue of selling: how buyers respond to assorted merchandise techniques the troupe? The starting foretell - a example of consumer behavior motivation-reaction is shown in the figure. This illustration shows how marketing and former(a) techniques riddle the fatal draughtsman (subconscious) consumer; produce certain reactions. Marketers must pick up out what is screen this Steel drawer. Market incentives are the 4 elements, the so-called four ps : product, price, dist ribution and promotion. incentives include other factors of buyer tribute: economic technological, political and cultural. These elements fall black drawer consumer and reborn into a tick off of reactions occur, the choice of product, place choice, the choice of retailer choice and cream time of purchase volume purchases.